Coldwell Banker names Mary Lee Blaylock president of affiliates

Coldwell Banker Real Estate LLC has named veteran brokerage executive Mary Lee Blaylock president of Coldwell Banker Affiliates, where she will oversee strategy, engagement, operations and growth for a network of about 93,000 agents across more than 50 countries and territories, the company announced Friday.

The appointment comes as Coldwell Banker advances its “One Coldwell Banker” brand strategy, which aims to align company-owned operations and affiliates under a unified platform. Kamini Lane will continue as president and CEO of Coldwell Banker Realty, the brokerage-owned operation under the Coldwell Banker umbrella, according to the announcement

Blaylock brings more than 30 years of residential real estate experience, most recently as president of brokerage for Sotheby’s International Realty. In that role, she led U.S. company-owned brokerage operations and supported thousands of affiliated agents who generated billions of dollars in annual sales volume, according to the announcement.

“I am honored to step into the role of president of Coldwell Banker Affiliates to serve this extraordinary, storied network,” Blaylock said in the release. “I have long admired Coldwell Banker’s legacy in the industry, and I’m looking forward to further investing in the strong, unified culture that defines this brand.”

Liz Gehringer, president and CEO of Compass International Holdings, the parent of Coldwell Banker Real Estate, said Blaylock’s background positions her to successfully lead the firm through a slower sales market and shifting agent expectations around technology and support with an emphasis on operational discipline, cross-network consistency and growth.

“Mary Lee is a proven, customer-first leader with deep credibility across brokerage, luxury, and the dynamics of our evolving industry,” Gehringer said in a statement. “She understands what it takes to support our affiliates with a rare combination of operational rigor and authentic connection with the people at the center of our business.”

Before joining Sotheby’s International Realty, Blaylock served as senior vice president at HomeServices of America, Inc., where she led enterprise-wide transformation initiatives across multiple companies and brands. She was previously president and CEO of Berkshire Hathaway HomeServices California Properties, one of the largest residential brokerages in the country by sales volume.

Earlier in her career, Blaylock helped found HomeServices Relocation, LLC, adding relocation services experience to her brokerage background.

This article was generated using HousingWire Automation and reviewed by a HousingWire editor before publication. The system helps convert company announcements and industry data into HousingWire-style news coverage.