From clicks to home sales: How connected builder websites convert traffic
Today’s homebuyers are exploring communities, comparing floor plans and evaluating builders long before they speak with a sales professional. That shift has turned the builder website from a digital brochure into one of the most important touchpoints in the buying journey. “The builder’s website has
Opinion: The capital structure solution hiding inside the housing crisis
On July 11, the 21st Century ROAD to Housing Act became law without President Trump’s signature. The legislation focuses on expanding supply, modernizing housing programs and reducing barriers that have historically slowed development. It’s an important move toward increasing the number of homes we
Borrower trust by design
A recent global IDC study of mortgage lenders revealed that 30% of lenders took more than four weeks to close a mortgage and that 53% of processes in underwriting and decisioning were manual. Borrowers expect faster approvals and simpler digital journeys, while lenders look for AI-led origination an
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