JFDI: “Just F’in Do it”
Justin Thorstad, Libertas Real Estate founder, doesn’t mince words when it comes to how to become the best version of oneself. In an Agent Evolution episode, he breaks down a little tool he refers to as “JFDI” that he believes can help people get closer to achieving their dreams.
This acronym stands for “just f’in do it.” He explains this concept because it, in part, is what he used when he decided to start his own real estate brokerage in 2017 and take it worldwide… something he’d never done before and didn’t necessarily know how to accomplish at the onset.
“Whenever you want to accomplish something big, like the life of your dreams, it may seem so far away, because we think it’s going to involve some massive undertaking,” he begins. He explains that people might not really know how it’s going to look, they might not know what to do or how the process is going to unfold. “Because we’re not able to answer those questions immediately, those tasks seem so daunting and large.”
“JFDI” is not about some massive feat that needs to be conquered. It’s actually the small daily and seemingly insignificant tasks that are right in front of you. In Justin’s case, within a year of announcing his dream — and setting a course of action in the direction of that dream — he already had doors open to six locations with 50 agents (and counting!).
But he admits that he still struggles with the tendency to put things off — and that tends to make them seem larger and more daunting than they really are. He explains one instance where he needed to hammer out some tasks and he kept pushing them off.
“In the back of my mind, all these tasks were adding up in this massive bucket and I kept shoving them back because the tasks just seemed too big,” he says. “But the price I was paying was the stress of knowing those tasks were lurking over me. I was carrying that negative energy throughout the rest of my day and everything else I had going on.”
This action wasn’t serving him at all, he says, but rather causing a lot of pain and stress. He knew he had obligations and his integrity was on the line (not to mention his own mental wellbeing). He decided to just sit down and hammer it out ( aka “just f’in do it!”). And guess what? Those tasks ended up taking way less time that he had originally anticipated and the feelings he felt after he accomplished those tasks were invaluable.
“I was making a big deal out of something that was actually pretty small — all because I didn’t want to face what was right in front of me,” he says. “I can’t tell you the sense of overwhelming peace and joy I had from getting all those things done. Knowing they were handled, done and gone. Life is good!”
He encourages people to ask themselves why they are procrastinating on something they may need to tackle but keep putting off. There is no benefit to procrastination, and it can actually cause more anguish and stress. When caught in the moment of putting something off, Justin advises people to remember to “JFDI” and just handle it now!
It’s all about those small things that are right in front of people that get them one step closer to their dream life, one task at a time. He admits it’s not always going to be easy. Sometimes it can be uncomfortable. But that’s when the attitude of “JDFI” and some tenacity to conquer the fear or the mindset can really come in handy.
“If you think that little task is bigger than you, you’re right! And it’s going to keep you small,” he says. “Ask yourself what can you handle today to show yourself — and to build new evidence — that nothing’s bigger than you. Because the truth of the matter is, nothing is bigger than you.”
He says that once people get those dreaded or even feared tasks done and handled, their self-esteem and their self-respect goes up. “When you keep those things intact, you’ll create the life of your dreams, one task after another with consistency,” he says.
When it comes to what should get done today (and tomorrow and the next day), remember Justin’s advice and “just f’in do it!”