• Largest NYC Coldwell Banker affiliate launches new, independent firm called MYNY,HousingWire Automation

    Largest NYC Coldwell Banker affiliate launches new, independent firm called MYNY

    Coldwell Banker Reliable Real Estate — formerly the largest Coldwell Banker franchise affiliate in New York City — has launched a new independent brokerage, MYNY. The company is now in its 20th year in business, with 18 of those spent under the Coldwell Banker banner. Office locations include Brookl

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  • ICE Mortgage Monitor shows serious delinquencies up 25% in four-month span,HousingWire Automation

    ICE Mortgage Monitor shows serious delinquencies up 25% in four-month span

    Mortgage delinquency rates are increasing modestly from historic low points as declining cure rates push more borrowers into serious distress, even as affordability has improved on a year-over-year basis, according to Intercontinental Exchange (ICE)’s April 2026 Mortgage Monitor. The report, which d

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  • Presupposition is the mistake:  Why housing marketing doesn’t meet the bar,Romi Mahajan

    Presupposition is the mistake:  Why housing marketing doesn’t meet the bar

    Though I’ve never taken a marketing class, I remember fellow students quoting the famous Philip Kotler, who said that marketing is “the creation of demand.”  Simplistic to be sure, but a useful shorthand for that many-splendored thing that many of us do for a living.  We market to create demand, whi

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