Stop marketing moments; start designing systems
Here’s something I’ve been turning over in my head as we grind our way into Spring Selling 2026 — one that feels especially relevant for homebuilders and every functional leader who’s trying to steer a business through a tougher, noisier, more skeptical market: If your marketing only works when ever
Housing demand snaps back as mortgage rates near 6%
With mortgage rates near 6% and the snow effect fading away, we got a rebound in the weekly housing demand last week. For me, this is more about the snow impact fading from the data line, as we also saw a pickup in new listings. Housing inventory picked up a smidge, and the year-over-year price cut
Q4 2025 earnings for publicly traded mortgage, real estate and homebuilder companies
HousingWire reports on the quarterly earnings of publicly traded mortgage, real estate and homebuilder companies, offering a glimpse into the financial performance of key players in the housing market. As earnings results begin to be released for the fourth quarter of 2025, here’s a rundown of what’
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