• ‘Your listing, your lead’ isn’t the problem — professionalism is,Darryl Davis

    ‘Your listing, your lead’ isn’t the problem — professionalism is

    It’s a story of frustration that many buyers and agents can relate to. Buyers repeatedly reaching out to listing agents to see properties, only to receive no response. Calls go unanswered, questions linger and access to homes stalled. That frustration is real and deserves acknowledgment. Consumers s

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  • Rocket, Redfin air first joint Super Bowl ad focused on community,Sarah Wolak

    Rocket, Redfin air first joint Super Bowl ad focused on community

    Rocket Companies and Redfin on Thursday unveiled a Super Bowl commercial centered on community and the importance of neighborliness, marking the companies’ first shared national ad and Redfin’s first appearance in a Super Bowl broadcast since the company’s founding 20 years ago. The 60-second spot,

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  • Will New York’s manufactured housing law reshape home financing?,Richard Lawson

    Will New York’s manufactured housing law reshape home financing?

    New York Gov. Kathy Hochul signed a long-awaited state law designating manufactured housing as real estate in December. In the 11 months ahead, the question is whether the newly enacted measure can deliver on its promised mortgage-style financing or stalls amid legislative rulemaking. Regulators, le

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