Survey finds generational divide on economy, housing market
Americans are sharply divided over the nation’s economic outlook, interest rates and the housing market, according to a new survey from Realtor.com. The poll found 42% of respondents expect the economy to worsen in the next 12 months. That view was strongest among baby boomers — with half predicting
NAF targets reverse mortgage growth with ‘connective tissue’ marketing tactics
More than a year ago, New American Funding (NAF) launched a new marketing campaign that’s designed to inject a fresh attitude into how consumers view reverse mortgage products. Unlike NAF’s multimillion-dollar forward mortgage campaign, “Hell Yeah You’re Buying a Home,” which was announced last mont
Analysts split on what happens next with Rocket–Mr. Cooper servicing book
The Federal Housing Finance Agency (FHFA) signed off on Rocket Companies’ acquisition of Mr. Cooper Group but imposed a 20% cap on Fannie Mae and Freddie Mac servicing exposure — leaving analysts split on what comes next. BTIG analysts Eric Hagen and Jake Katsikas estimate Rocket controls $400 bill
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