Recruiting Insight launches agent persona framework for brokerage hiring
Recruiting Insight has released a new strategic guide, “Real Estate Personas and Avatars,” designed to help brokerage leaders diagnose agent motivations and tailor recruiting pitches to specific career stages, the company announced Monday. The framework, built from findings in the firm’s 2026 Agent
AI killed the real estate agent personal brand — now what?
Visibility used to win. Now it’s just noise. For the past 20 years, real estate agents have been told the same thing: build your personal brand. Post consistently. Shoot video. Be everywhere. The belief was simple — if people saw you often enough, they would eventually do business with you. And for
REMAX merger creates 400-agent firm in Arizona
REMAX Fine Properties and REMAX Solutions have merged to form a single brokerage operating across Arizona — combining more than 400 agents and 10 offices statewide. The unified company will operate under the REMAX Fine Properties name with offices in Avondale, Flagstaff Glendale, Munds Park, Peoria
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