From weeks to minutes: How AI-native land acquisition is changing the game for homebuilders
Land acquisition has become one of the homebuilding industry’s most important competitive advantages. Yet many teams still rely on manual research, disconnected data and broker-listed opportunities, leaving them competing for the same limited pool of properties. AI is beginning to change that equati
Beyond the mortgage: Alex Song on how Made Card is building homeowner loyalty through everyday engagement
Homeownership really starts at closing, yet that’s often where the relationship between borrowers and lenders ends. As affordability pressures continue to reshape the housing market, borrower engagement needs to shift from periodic marketing to creating continuous value throughout the homeowner jour
Home sales are positive but higher rates slowing demand
Mortgage rates hit a yearly high last week and even though housing demand is still positive year over year, it is slowing down, just not in a big way yet. Typically, in the past few years, when mortgage rates get above 6.64% and then break over 7%, housing demand slows. Housing data always improves
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